Poor conversion rate is one of the biggest hurdles in sales. If the sales are declining, the first thing that you should look for is the conversion rate. Calculate what percentage of the visitors become your customer after landing on the website.
For instance, if for every 100 visitors, you only get a single sale it means the conversion rate is 1% which is not great. Try increasing it.
Here are a few tips to increase conversion rate of your website, blog, or online store.
Add value. Build your business’s portfolio so that your target audience trusts you. Get new certificates for your business. Consult Halalxpert and get a halal certificate or maybe try offering free shipping.
Anything that adds value will increase the conversions.
Add product images
If you run an ecommerce store, try adding stylish product images. An ecommerce store without product images will not do a good job with conversion rate.
It is better to add product videos. Try to facilitate your target audience by providing them with all the details and information about the products in the form of images and videos.
Reduce cart abandonment
There are several ways to reduce cart abandonment. Someone who has left your store from the cart is easiest to bring back. Try to recover lost sales.