Just like any brick and mortar business knows, without customers, even with an online presence, you’re likely to fizzle out pretty quickly.
Does this mean that brick and mortar businesses are doomed and websites are in a losing battle?
Nope, far from it.
All it means is that you need to generate the proper customers to your site, just like you would for a regular store that has a physical address.
Finding the right web traffic can be very easy if you know where your customers hang out and spend their time. Though this may seem like common sense this simple idea flies over the heads of almost every online startup within the past two decades. For some reason people just don’t think about it.
Once you have the traffic down, you just have to make sure your product is up and ready to be sold on your site. The problem, in most cases, is that people focus on the product and not at all on the traffic.
Don’t make that mistake. It could cost you dearly when it’s time to launch.
Any successful online business ever requires a strong system of traffic generation to get off the ground. You will see zero profits if you ignore this plain but simple fact.
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